LG Sonic
Jobid=A.0.049
Digital Marketing Specialist – Paid Campaigns & PPC Expert
Zoetermeer, Netherlands | Posted on 02/20/2025
LG Sonic B.V., based in the Netherlands, pioneers sustainable water management with ultrasonic technology. We combat harmful algae blooms, ensuring clean water while preserving aquatic ecosystems. Our eco-friendly solutions reduce reliance on chemicals, contributing to a greener planet.
Job Description
Position Summary:
The Digital Marketing Specialist – Paid Campaigns & PPC Expert is responsible for managing and optimizing Google Ads, LinkedIn Ads, and Meta Ads campaigns to drive high-quality leads and maximize return on ad spend (ROAS). This role requires strong analytical skills to interpret campaign performance data, refine targeting strategies, and implement A/B testing. Additionally, the specialist will optimize landing pages on WordPress to enhance user experience and increase conversions.
Position duties and responsibilities:
- Paid Campaigns & PPC Optimization
Develop, manage, and optimize Google Ads (Search, Display, Performance Max), LinkedIn Ads, and Meta Ads campaigns.
Continuously improve bidding strategies, audience targeting, and ad creatives to maximize ROI.
Set up and optimize remarketing campaigns and conversion tracking to capture high-intent leads.
Conduct A/B testing on ad copy, audience segments, and landing pages to enhance performance. - Performance Analytics & Data-Driven Optimization
Analyze Google Ads and PPC campaign data to identify trends, optimize spend, and improve efficiency.
Use Google Analytics 4 (GA4), Google Tag Manager, and CRM dashboards to track campaign performance.
Develop reports with actionable insights on CPL (Cost Per Lead), ROAS (Return on Ad Spend), and conversion rates.
Continuously refine attribution models and budget allocation for maximum impact. - Website & Landing Page Optimization
Work on WordPress landing pages to improve conversion rates and campaign performance.
Optimize page speed, user experience (UX), and call-to-action (CTA) placements to increase conversions.
Collaborate with designers and developers to create high-converting landing pages. - Technical Setup & Campaign Automation
Set up event tracking and conversion goals using Google Tag Manager.
Leverage AI-driven PPC tools and automation to scale and optimize campaigns.
Stay updated on Google Ads innovations and PPC best practices to maintain a competitive edge.
Align paid media strategy with broader marketing and sales goals.
Work closely with the content and design teams to create compelling ad creatives and messaging.
Stay ahead of PPC trends, Google Ads algorithm updates, and industry best practices.
Requirements
Qualification and requirements:
- Proven experience managing Google Ads, LinkedIn Ads, and Meta Ads campaigns.
- Strong analytical skills with the ability to interpret data, track trends, and optimize campaign performance.
- Expertise in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Experience with WordPress for landing page optimization and user experience improvements.
- Proficiency in A/B testing, attribution modeling, and ROI tracking.
- Data-driven mindset with a passion for continuous optimization and performance marketing.
Additional Qualifications
- 2+ years of experience in PPC/digital advertising, preferably in a B2B setting.
- Strong communication and collaboration skills in a fast-paced environment.
- Fluent in English (spoken and written); additional languages are a plus.
- Ability to work on-site in Zoetermeer, Netherlands (within 45 minutes).
- 40-hour workweek commitment.
Why Join LG Sonic? At LG Sonic, we offer an exciting and collaborative work environment where your contributions directly impact our mission of environmental sustainability and innovation. By joining our team, you will have the opportunity to grow professionally while being a part of a global leader in water treatment technology. We believe in investing in our people and fostering an inclusive culture where every team member’s ideas are valued.
LG Sonic Values: Unity, Trust, Positivism, Over deliver, and Passion.
Application Process: If you are interested in joining LG Sonic, we encourage you to apply by following these steps:
- Submit Your CV: Send your updated CV to HR@lgsonic.com with the subject line.
- Apply via Recruitment Platforms: You can also apply through recruitment websites where this position is posted.
- Application Review: Our HR team will carefully review all applications and contact shortlisted candidates for further steps.
- Interview Process: Selected candidates will be invited for interviews to assess their skills, experience, and suitability for the role.
#J-18808-Ljbffr
